Effects of Translation on Business Signs.
Does all your business signals represent the diversity of all communities?You would be surprised that so many people across the United States are communicating languages other than Spanish and English.What is more surprising, for example, is the fact that the languages being spoken in Oregon are roughly one hundred and twenty. This simply suggests that businesses are international.Companies usually have a presence across borders.As a result, companies will integrate the new culture into their business venture.
Business signals are important tools to attract people to your products and services.But it is important is that the business signals can be translated in the right way across all different languages.If the business signals are not translated as you wish, people will have the wrong perception of your business.You could start losing your customers when the business signals do not bring out the right perception of your business.
The following are some common translation fails.Finger Lickin Good is the first translation that raised different emotions.To KFC, the quote meant that their food was delicious, but the Chinese believed that it meant their fingers will be eaten up.
Another translation that failed was How Does a Chicken Get Pregnant?, which different people translated it to mean that it is impossible to make a chicken aroused or a man cannot make a chicken pregnant.
Here are some ways that you can ensure your business signals are translated the right way.It is encouraging to learn that even the biggest companies are getting it wrong.But this should not be reason enough to be a laughing stock of the neighborhood.
It is surprising to learn that Google is not perfect when it comes to languages.This is laughable but what is important is how to now let your targeted customers perceive your business.The solution is treating the business signals like a marketing plan.You need to understand the audience.While you are at it, consider the values and mission of your business.
Secondly, it is important that you reflect your business values on the business signage.You must know that most businesses have succeeded because their business signals represent different cultures.Shared values, like family, love, and happiness, can be represented on your business signals.These shared values will create a loyal customer base.
Lastly, put in some effort and translate your business signals the way you want them perceived.With community diversity, it is important that you reach out to all ethnicities.Do away with Google when doing the translations, but be careful.Another way you could effectively translate your business signals is employing professionals, who understand different languages, to do the translation.As a result, you will be able to make your business venture look professional.Plus, your customers will trust you.
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